ABOUT IFM
The Leader in Large Scale Transactional &
Behavioral Analysis For The Banking Industry
IFM IS THE LEADING LARGE-SCALE TRANSACTIONAL & BEHAVIORAL ANALYTICS COMPANY IN THE FINANCIAL SERVICE INDUSTRY.
Insight Financial Marketing delivers a wide range of profitable solutions from customer knowledge and cross-marketing leads, to campaign management and professional services.
The financial services industry is rapidly changing. With increased competition, more knowledgeable customers, and an ever-changing environment of product providers; knowing your customer’s actual financial situation is more critical now than ever. IFM delivers solutions to give your financial institution the knowledge necessary to make accurate marketing and sales offers, eliminate unnecessary and costly contacts with your customers, and increasing sales opportunities for your sales-force.
Meet Our Leadership Team
John Donohoe
Co-Founder
Mr. Donohoe is the Managing Director of International Banking Business Development and Management; IT Services, Engineering Management and Marketing. John has extensive experience working with banking and government in the United States and Japan.
Michael Uline
Co-Founder
Mr. Uline is the Managing Director of Data Innovation and Analytics and is recognized nationally, for his extensive experience in developing innovative data insight solutions in the financial services industry.
Summer Bielke
Director of Operations
Ms. Bielke is an Associate Partner, Director of Operations responsible for managing systems, security, technical operations and client satisfaction. She has more than fifteen years of experience in data and marketing analytics. Ms. Bielke has an Associate Degree from Bethany Lutheran College and a BA in Marketing & Finance from Wartburg College.
Vanessa Kaspar
Director of Business
Ms. Kaspar is an Associate Partner, Director of Business managing sales, marketing, business development and administration. She has over 18 years of experience in the financial services industry and specializes in the development of strategic marketing solutions for IFM clients. Ms. Kaspar earned her BS Degree in Management Studies at Rockford University and a master’s degree in Management of Information Systems and Services from University of Maryland University College.
What We Do For Financial Institutions
How We Do It
IFM’s data normalization and categorization processes provide consistency in customer behavior identification across multiple data sources, which is a key component to ensuring the effectiveness of machine learning and analytical projects.
IFM has a foundation of products that generate the most accurate view of your customers, bar none. Providing you with the most in-depth view of your customer’s current financial situation and behavioral buying habits. IFM assists you in selecting better products and/or services to meet your customer’s long-term and short-term financial goals.
Delivering near real-time tactical leads, covering a wide spectrum of banking products and services that immediately addresses your customer’s actual financial needs.
IFM helps data scientists, product managers, IT and marketing teams at financial institutions by providing cost effective solutions and near real time customer behavioral insights that help them efficiently grow their business.